Terms of Service
These terms govern use of the Prima software (the "Service") provided by Prima LLC ("Prima"). A signed agreement between Prima and a customer, if any, controls over these terms where they differ.
1. The Service
Prima provides software that helps law firms ("Customers") track search visibility, publish attorney-approved content, measure phone calls and other inquiries, and review advertising accounts. Prima is not a law firm, does not provide legal advice, and does not refer clients, sell leads, or share in legal fees.
2. Customer responsibilities
- The Customer is responsible for all advertising and communications published or sent through its accounts, including compliance with the rules of professional conduct and advertising rules that apply to its lawyers, such as any required filing of advertisements with a state bar. The Service's rule checks are aids, not legal advice, and do not replace an attorney's review.
- Nothing is published on the Customer's behalf without approval by a person the Customer designates, and spending changes in advertising accounts are applied only after such approval. Setting changes the Customer enables for automatic application can be turned off or paused at any time.
- The Customer is responsible for having the rights and consents needed to connect its accounts and to process its callers' and clients' information through the Service, including any privacy-policy disclosures on its website.
- The Customer keeps its sign-in credentials secure and is responsible for activity under its account.
3. Customer data
The Customer owns its data and its connected accounts. Prima uses Customer data only to provide the Service, as described in the Privacy Policy. On request at the end of service, Prima provides an export and deletes the Customer's data.
4. Fees
Fees are a flat subscription stated in the Customer's order. Fees never depend on the number of calls, leads, clients, cases or legal fees. Third-party costs the Customer incurs directly (for example advertising spend or call tracking) are the Customer's.
5. Third-party services
The Service connects to services such as Google Ads, Google Business Profile, Google Search Console, call tracking providers and website platforms. Their terms govern the Customer's use of them, and Prima is not responsible for their availability or for changes they make.
6. Acceptable use
The Customer may not use the Service to send unsolicited communications in violation of law or professional rules, to impersonate others, to interfere with the Service, or to access accounts it is not authorized to use.
7. No guarantee of results
Search rankings, AI answers, calls and cases depend on many factors outside Prima's control. Prima does not guarantee any ranking, volume of calls, or outcome.
8. Disclaimers and limitation of liability
The Service is provided "as is." To the extent the law allows, Prima disclaims implied warranties, and Prima's total liability arising from the Service is limited to the fees the Customer paid in the twelve months before the claim. Neither party is liable for indirect, incidental or consequential damages or lost profits.
9. Term and termination
Either party may end service as stated in the Customer's order, or on 30 days' written notice if there is none. Prima may suspend access to protect the Service or comply with law.
10. Governing law
These terms are governed by Florida law. Venue for any dispute lies in the state or federal courts located in Miami-Dade County, Florida.
11. Changes and contact
We may update these terms and will post the changes here with a new date. Questions: hello@primaleads.io.